WEEK 1
Branding:
The Brand Gap, by Marty Neumeier http://ce.safaribooksonline.com/book/branding/0321348109
A Logo is Not a Brand, by Dan Pallotta, Harvard Business Review https://hbr.org/2011/06/a-logo-is-not-a-brand
Foundations of Branding for Designers, with Sean Adams https://www.lynda.com/Design-Color-tutorials/Foundations-Branding-Designers/363131-2.html?org=fullsail.edu
•Branding for Designers, with Sean Adams https://www.lynda.com/Design-Color-tutorials/Foundations- Branding-Designers/363131-2.html?org=fullsail.edu
Fonts and Typography:
• How designers choose fonts
https://www.canva.com/learn/font-design/
• 20 typography mistakes every beginner makes – And how you can avoid them,
by Janie Kliever https://www.canva.com/learn/typography-mistakes/
• 60 free fonts for minimalist designs, by Janie Kliever
https://www.canva.com/learn/minimalist-font/
WEEK 2
Color theory
Branding for Designers, with Sean Adams
https://www.lynda.com/Design-Color-tutorials/Foundations-Branding- Designers/363131-2.html?org=fullsail.edu
The Science of Logo Design: The Power of Color, by Steve Douglas, TLC Blog https://thelogocompany.net/blog/science-of-logo-design/power-color/
Psychology Of Color In Logo Design, by Steve Douglas, TLC Blog
https://thelogocompany.net/blog/infographics/psychology-color-logo-design/
Color Psychology: How to Convey Your Brand’s Message with Colors, by Steve Douglas, TLC Blog
https://thelogocompany.net/blog/logo-design/color-psychology-convey-brands-message-colors/
RGB, CMYK, PMS, What’s the Difference? by Sheila Donnelly, Precise Continental
http://precisecontinental.com/rgb-cmyk-pms-whats-the-difference/
The Fundamentals of Understanding Color Theory, by Peter Vukovic and Kris Decker
https://99designs.com.au/blog/tips/the-7-step-guide-to-understanding-color-theory/
Adobe Color CC
https://color.adobe.com/create/color-wheel/
Creating Color Themes: Adobe Color Essential Training, Lynda.com https://www.lynda.com/Color-tutorials/Adobe-Color-Essential-Training/439424-2.html?org=fullsail.edu
Coolors.co
How to Create Color Palettes with Coolors.co, by Lindsey Hazel
WEEKS 3-4
Style Guides, from Creative Inspiration: Margo Chase, Graphic Designer
•https://www.lynda.com/Design-Documentaries-tutorials/Style-guides/685/38839-4.html?org=fullsail.edu
Communication Hierarchy, Why every design needs three levels of typographic hierarchy
https://www.canva.com/learn/typeface-fonts/
Brand Vision Board examples:
https://www.dropbox.com/sh/boarfotlzcmdssk/AABartcBFe9oubzP0BpxhgrAa?dl=0
Indesign Tutorials:
Getting Started with InDesign, with David Blattner (Skill Level: Beginner; Duration: 28m) •http://www.lynda.com/InDesign-tutorials/Getting-Started-InDesign/410685-2.html?org=fullsailold.edu
Up and Running with InDesign, with Deke McClelland (Skill Level: Appropriate for all;
Duration: 2h 31m)
•http://www.lynda.com/InDesign-CS5-tutorials/Up-and-Running-with-InDesign/84573-2.html?org=fullsailold.edu
InDesign CC Essential Training (2015), with David Blatner (Skill Level: Beginner; Duration: 9h35m)
•http://www.lynda.com/InDesign-tutorials/InDesign-CC-Essential-Training-2015/368575-2.html?org=fullsailold.edu
(How to Conduct a Personal SWOT Analysis by Lisa Quast).
Live Session Links:
Week 1 Archive:
Week 2 Archive:
Week 3 Archive:
password: 530 AUG
Week 4 Archive:
Dorothy Batts' Mastery Journal 