Professor's Comments

Dr. William Baldowski, Jan. 23, 2020

Static Vision Board

Dorothy,

We talked about your board during the live session. In your rationale you are providing good information with some good detail, but there is room to elaborate and discuss more about the connection between your ideas and the research. For instance, “The typeface chosen for headings is Amboy, an Adobe font designed by Jim Parkinson. It boasts both Black and Inline. Why is this important? It is durable and has a boxy quality, which complements the brand name BoxPark Sushi. How? Go into more detail. Subheads utilize Nimbus Sans Extended Bold because Amboy is all cap and will benefit from a more readable font containing lowercase letters.” In what way? Go further with these ideas. This is a great start. 

Keep moving forward. 

Quality of Communication  Substantive written rationale and visual material communicate an understanding and clarity of intent while demonstrating understanding of design thinking, design terminology, and overall language of design. Demonstrated mastery of the assignment through understanding and careful choices of related material. Developed and communicated own perspective and conclusion that accomplished the purpose of the assignment.	Above Average: 18
Synthesis of Research  Clearly conveyed intent of proposal, reasoning behind choices made, the most relevant and influential research or resources used and how it connects to the plan/work, appropriateness of research to design choices. Connections were made between the instructional materials, research, and the solutions. The project was developed, synthesized, and advanced into entirely new forms, elevating the project considerably.	Above Average: 18
Understanding the Problem  Demonstrated and utilized exceptional problem-solving skills. Established and maintained clear focus; Depth and complexity of ideas supported by rich, engaging, and or pertinent details; evidence of analysis, reflection and insight. A clear problem is identified which the proposed project will address.	Above Average: 18
Organization  Content is presented in a coherent structure that guides the reader through a chain of reasoning or progression of ideas.	Above Average: 18
Structure  Demonstrates an understanding of graduate level expectations and APA Style standards. Content is organized for clear understanding. Free of grammatical, spelling, and punctuation errors.	Above Average: 18

Dynamic Vision Board

Dr. William Baldowski, Jan. 30, 2020

Dorothy,

You have some great material and information presented here. The visual work is strong and you are showing an understanding of working with motion. I can see creative thinking here. I did notice a few areas where you can strengthen the visuals. You mention the idea of exotic and intimacy, but I don’t see this presented in your video work. You also show a lighthouse which has a more coastal/New England feel, but this brand is housed in Eastside Milwaukee. As you move forward think about consistency and how to infuse the location in a clearer way. 

Again, this is a great job and with a few adjustments you will hit the elements out of the park. 

You introduce some great ideas, but boost them by going into greater detail. For instance, “The video utilizes quick cuts and motion design like parallax to animate the still photography and to echo the creativity, fun and excitement inherent in the music “We Just Have Fun” (GoMordecai, n.d.). Kinetic design is a “powerful story-telling device when choreographed to communicate information, convey emotions and express pure aesthetic beauty” (Krasner, 2013). The emotions the video seeks to convey are fun, creativity and excitement.” This is great, but tell us more about the connection here with your work. This will help as you move forward into thesis. 

Keep up the great work. 

Grading Criteria
Quality of Communication  Substantive written rationale and visual material communicate an understanding and clarity of intent while demonstrating understanding of design thinking, design terminology, and overall language of design. Demonstrated mastery of the assignment through understanding and careful choices of related material. Developed and communicated own perspective and conclusion that accomplished the purpose of the assignment.	Above Average: 18
Synthesis of Research  Clearly conveyed intent of proposal, reasoning behind choices made, the most relevant and influential research or resources used and how it connects to the plan/work, appropriateness of research to design choices. Connections were made between the instructional materials, research, and the solutions. The project was developed, synthesized, and advanced into entirely new forms, elevating the project considerably.	Above Average: 18
Understanding the Problem  Demonstrated and utilized exceptional problem-solving skills. Established and maintained clear focus; Depth and complexity of ideas supported by rich, engaging, and or pertinent details; evidence of analysis, reflection and insight. A clear problem is identified which the proposed project will address.	Above Average: 18
Organization  Content is presented in a coherent structure that guides the reader through a chain of reasoning or progression of ideas.	Above Average: 18
Structure  Demonstrates an understanding of graduate level expectations and APA Style standards. Content is organized for clear understanding. Free of grammatical, spelling, and punctuation errors.	Above Average: 18

Adam BaldowskiThu Jan 30 @ 09:54 pm EST

Hi Dorothy,

Excellent work here. I appreciate you reaching out and I apologize for missing that point. I’m not sure how I overlooked it. 

Keep up the good work!

Dr. Baldowski

Annotated Bibliography

Dorothy,

Overall this is very good work. Do note that you do not need to include the Ebsco host information with the retrieved from material. You can put the journal information in instead. Also watch the formatting and length of your evaluation/summaries. They should be at 150 words. Some are a little too long short and your last one is a little short. Keep up the good work. 

Grading Criteria
Analytical Thinking: Content critically evaluates the topic presented via research conducted, course concepts, and industry concepts and standards.	Above Average: 36
Quality of Research: The research cited appropriately and persuasively supports statements made.	Superior: 30
Structural: Submitted in proper format and naming convention to the appropriate location. Submitted on-time.	Superior: 20
Technical: Demonstrates an understanding of graduate level expectations and APA Style standards. Free of grammatical, spelling, and punctuation errors.	Above Average: 7