Resources

Defining Client Needs

What is Graphic Design? A video by Sean Adams
https://www.lynda.com/Graphic-Design-tutorials/What-Graphic-Design/614734-2.html?org=fullsail.edu

Inspiration:
Creative Inspirations: Margo Chase, Graphic Designer: 
https://www.lynda.com/Design-Documentaries-tutorials/Introduction/685/38830-4.html?org=fullsail.edu

A Great Book on Logo Design: David Airey’s Logo Design Love: A Guide to Creating Iconic Brand Identities
https://ce.safaribooksonline.com/book/branding/9780133812589

Creating Sketches:

• A Look Inside a Designer’s Sketchbook, by Ian Paget: 
  http://learnlogodesign.com/logo-design-process/a-look-inside-a-designers-sketchbook
• Process sketches of 11 famous logos, by Rebecca Creger: 
  https://99designs.com/blog/creative-inspiration/famous-logo-process-sketches/

Fonts and Typography:

• Learning Type Design, with Charles Nix [1h 46m]: https://www.lynda.com/Graphic-Design-tutorials/Learning-Type-Design/577367-2.html?org=fullsail.edu
• 8 Rules for Creating Effective Typography, by Joshua Johnson: 
  https://designshack.net/articles/graphics/8-rules-for-creating-effective-typography/
• Fonts, by Janie Kliever: https://designschool.canva.com/font-design/
  

Creating Vector Files From Sketches:

• Logo Design: Illustrating Logo Marks, by Von Glitschka: 
  https://www.lynda.com/Illustrator-tutorials/Foundations-Logo- Design-Illustrating-Logo-Marks/475455-2.html?org=fullsail.edu

The Design Process & Critiquing

• A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need, by Jennifer Visocky O’Grady and Ken O’Grady (access through Full Sail Connect) 
  http://ce.safaribooksonline.com/book/graphic-design/9781592535576/chapter-2-practicing-research-driven-design/68?uicode=fullsail
• How to Give and Receive a Good Design Critique, by Kate Lawless and Shannon Crabill:
  http://www.aiga.org/how-to-give-receive-design-critique

Keys to iconic logo design by David Airey, author of Logo Design Love: A guide to creating iconic brand identities

1. Keep it simple—The simplest solution is often the most effective. Why? Because a simple logo helps meet most of the other requirements of iconic design.
2. Make it relevant—Any logo you design must be appropriate for the business it identifies. For example, as much as you might want to use a witty design that makes everyone smile, that’s hardly an ideal approach for the local crematorium.
3. Incorporate tradition—Trends come and go like the wind. With visual identities, the last thing you want is to invest a significant amount of your time and your clients’ money in design directions that look dated within a year or two.
4. Aim for distinction—Begin by focusing on a design that is recognizable—so recognizable, in fact, that just its shape or outline gives it away.
5. Commit to memory—Quite often, one quick glance is all the time you get to make an impression. You want your viewers’ experience to be such that what you’ve designed is remembered the instant they see it the next time.
6. Think small— Your logo should ideally work at a minimum of around one inch in size without loss of detail so that it can be put to use for many different applications.
7. Focus on one thing—Incorporate just one feature to help your designs stand out. That’s it. Just one. Not two, three, or four.